Due is a fantastic reminder app that I’ve been using for almost five years, according to the screenshot below. Due gets a lot of things right: It’s powerful, yet not overly complicated. The interface looks really nice. Automation is relatively easy thanks to its well-documented URL scheme. Add to that the most consumer-friendly subscription model I’ve seen to date.

I have mixed feelings about software subscriptions. Some are very valuable to me, and I pay for them without a second thought. Others I just can’t justify, no matter how much I like the app. When the developer of Due announced that it was moving to a subscription model, I wasn’t sure which category it would fall into. But then I read the blog post explaining how the subscription works. It’s actually something that I wish more apps would do. When you subscribe, you get access to all new features released during your one-year subscription period, in addition to all existing paid features that you haven’t already unlocked. If you choose to cancel the subscription, you get to keep all of the features that you paid for, and you still get free app updates (but not access to new features). And I think it’s reasonably priced at $4.99.

I really like what the developer has done with the app’s subscription screen. It tells you when you purchased Due, when your access to upgrades ended, which paid features you’ve unlocked, and which features you’ll unlock (forever) if you subscribe.

Due subscription screen
Due's subscription screen

I decided to subscribe for the improved Siri Shortcuts implementation. Knowing that I won’t lose any functionality if I decide to cancel certainly made the decision easier.